SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Advice For Newbies
New to SEO? An excellent starting place is Google’s “Search Engine Optimization Starter Guide.” This is a free PDF download that covers basic tips that Google provides to its own employees on how to get listed. You’ll find it here.
Another free guide worth checking out is SEOmoz’s “Beginner’s Guide To SEO,” which you’ll find here.
There are also a variety of print books you might consider. Here’s our review of some newer books: A Roundup Of Best SEO Books.
What Is SEM / Search Engine Marketing?
What Is PPC, CPC & Paid Search Marketing?
