SEO – Search Engine Optimization Bible
Product Details
* Pub. Date: December 2007
* Publisher: Wiley, John & Sons, Incorporated
* Format: Paperback , 408pp
* Sales Rank: 576,133
* Series: Bible Series , #459
* ISBN-13: 9780470175002
* ISBN: 0470175001
Synopsis
Increase your web traffic with better search results
Wonder how some companies pop up high in search engine rankings? It’s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your web site’s search rankings and start driving the targeted traffic you want to your virtual door. Learn to punch up keywords, add HTML tags for tracking, evaluate pay-per-click strategies, and much more. If you want to make SEO work for you, this is the book you need to succeed.
* Learn how to give your web site search appeal
* Target behaviors and draw the customers you really want
* Employ social media in your search engine marketing
* Optimize your site specifically for Google®, MSN®, or Yahoo!®
* Demystify the role of links and linking in search
* Understand robots, spiders, and crawlers
* Analyze your SEO efforts and see what works
* Make use of SEO tools available online
* Create a winning SEO plan
With this book, you can do your own search engine optimization, do it well, build your audience, and save a fortune. Prefer to delegate the job? With this book, you can pick an honorable, competent expert, and get your money’s worth. Jerri Ledford starts by helping you craft and implement an effective SEO plan: a clear, realistic, business-centered goal, together with priorities and strategies for reaching it. Then, she turns to execution. Designing (or redesigning) sites to be search engine friendly. Getting the right keywords, and leveraging them in pay-per-click advertising. Using HTML tags to improve your rankings. Optimizing content and links. Adding yourself to indexes and search engines. Optimizing for social media. And, crucially: maintaining SEO going forward. You’ll find specific techniques for Google, MSN, and Yahoo; practical worksheets and checklists; even interviews with successful practitioners. Simply put, there’s extraordinary SEO expertise between these two covers. Bill Camarda, from the January 2008 Read Only
